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Watch The Founder Full Movie

Run Time: 1h 55m.

IMDb: 7.2 / 10.

Release year: 2016.

Story: The story of Ray Kroc, a salesman who turned two brothers innovative fast food eatery, McDonalds, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness.

1954. Having worked as a salesman most of his adult life, has been a hustler in most senses of the word. That hustling has made him the target of derision among certain circles for peddling what have ended up being more novelty or faddish than useful products, but it has also placed more than a comfortable roof in Arlington Heights, Illinois over his and his wife Ethels heads. Ethel, however, wishes that he placed as much effort into being at home with her as he does in selling; his current job of peddling five-spindle milkshake makers for Prince Castle which has him constantly on the road going from one drive-in restaurant to another. It is because of the beefs he has with the whole drive-in experience (bad food, bad service) in constantly eating at such establishments while on the road that he becomes enthralled with the concept of McDonalds Restaurant in San Bernardino, California, owned and operated by brothers and - Dick and Mac. Unlike most of Rays customers who will only require one five-spindle milkshake maker at any given time, the McDonald brothers end up purchasing eight machines for their single restaurant. Primarily on Dicks initiative, the brothers have redesigned the whole concept of the drive-in restaurant to focus on quality food through a smaller menu of only the most popular items (hamburgers, fries, sodas), consistency in product so that customers know what to expect from time to time, change in the target market from lounging teenagers to families, and perhaps most importantly speed in having any order ready within seconds, many of these goals achievable through assembly line styled production. They had tried franchising previously, but failed in that they lost control over many of those aspects which made their San Bernardino restaurant successful. Despite believing Ray a bit off kilter (in other words, crazy), the McDonald brothers somewhat hesitantly enter into a contract with him to be their head of franchising. Rays experience in the job is not without its problems, especially as his franchisees seem to be making more money than he is, he who is only breaking even. He is not averse to advancing ideas provided to him to get ahead - original ideas which are not his forte - he seeing the brothers as his biggest problem in they thinking small. These differences lead to a standoff between Ray and the brothers, the former who has a different goal for "his" business in profit and stoking his own ego seemingly his main priorities.

In 1954, Ray Kroc is an unsuccessful traveling salesman selling Prince Castle brand milkshake-mixers. While he has a supportive wife, Ethel, and has saved enough to live a simple and comfortable life in Arlington Heights, Illinois, he craves more. Ray also observes that many of the drive-in restaurants that he tries to sell to are inefficiently run, with a long waiting time for orders and carhops more concerned with avoiding the groping from greasers than getting the orders right. After learning that a drive-in in San Bernardino is ordering an unusually large number of milkshake mixers, Ray drives to California to see it. What he finds is McDonalds: a highly popular walk-up restaurant with fast service, high-quality food, disposable packaging, and a family-friendly atmosphere.

Director: .

Country: .

Cast:

Michael Keaton
Ray Kroc

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